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Euan Mackay

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Euan Mackay
Schrodinger’s entangled cat and the quantum implications of neuroscience and cross-media measurement
04 April 2023 • Does a DOOH ad that was never broadcast in the physical world actually exist – even if it adds something to the overall effect of the campaign?
About Euan Mackay

Euan Mackay is the General Manager at Route Research where he has been tackling audience measurement in out-of-home for six years. Before that he spent time at Crowd DNA and Kantar Media where he designed, led and implemented both qualitative and quantitative research projects for clients across the media spectrum.